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Marketing Minefields – should you cross them?

Without doubt, marketing your product or service in the current business world is a minefield. There are those that bombard their targets with ‘war-dialed’ automated telephone calls, unsolicited emails and even postal junk mail. Others buy lists from reputable sources and undertake a more personable and friendly approach. Yet others still, try to draw information from their …

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Not all things that say they are free come at not cost

When is Free Not Free?

Free it says! We click. hold our breath with anticipation. What wonders await? Boundless possibilities! We arrive on a website, scroll. Then our hopes are dashed, like so many childhood dreams. In order to get the free thing we have to pay, only not with money but with our personal information.