Gydeline’s Brand Asset Keystone, the asset includes reputation, perception, market, ethics, voice, style, logo

The Brand Keystone

Brand can mean many different things and be viewed diversely.  Do you give your brand and reputation the appropriate attention?  What elements does the Brand Keystone include? We are all Brand aware.  McDonalds, John Lewis, Aldi, HM Government, Harrods.  All these carry a picture in our heads and a perception which will vary wildly from …

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Reflect, Imitate and Experience

Lessons on assets from a Spa Day Experience

My wife and I were gifted a spa day experience on our last anniversary.  Due to being busy with work and recently moving house we had delayed taking up the opportunity until the voucher had less than a month to go of its 12 month life span. The venue was part of a hotel estate …

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