The imminent GDPR will be a wake up call for some organisations.
A host of new rights for individuals are being introduced.
Organisations will need to provide processes that allow individuals to exercise these rights.
The most forward thinking will take this opportunity to demonstrate how well they protect their customers and their information. It will be a value add and a demonstration of why customers should do business with them.
More backward organisations will carry on as before, as if their customers data belongs to them. These organisations risk repetitional damage as customers realise that profits are more important than value, service and ethics.
